Automated amber follow up for car dealerships
Amber Closer helps main dealers convert the advisory work already identified in the workshop, but never booked.
Front Brake Pads - 2mm remaining
Vehicle
AB21 XYZ
Value
£185.00
Follow-up
In 6 weeks
Booking Confirmed!
Customer replied YES
+23%
Conversion Rate
Watch how dealers are recovering lost amber revenue automatically with Amber Closer
THE NUMBERS
retail vehicles per ramp, per year
~880
amber advisories identified
400-500
average advisory value
£150-£220
amber work value per ramp, per year
£60k-£120k
£10,000 to £25,000
per ramp, per year quietly left unconverted.
This is not a performance issue.
It is a follow up problem.
Amber Closer fixes it automatically.
THE PROBLEM
Your team already knows which customers need follow-ups. The work is identified, priced, and customers have shown interest.
But your service managers are stretched thin. Between workshop schedules, customer calls, and admin work, follow-ups get deprioritized—not from neglect, but from sheer workload.
When follow-ups slip, it costs more than revenue. Customers feel forgotten, trust erodes, and they shop elsewhere next time.
The gap between identified work and booked work is a systems problem, not a people problem.
£10k-£25k per ramp annually—that's real money left on the table every year. See how Amber Closer recovers it.
When promised follow-ups don't happen, customers question your professionalism and shop competitors instead.
Manual follow-ups create guilt, missed reminders, and a constant sense of falling behind—even in well-run dealerships.
CLEAR PURPOSE
Amber Closer is completely standalone—or integrates with your CRM. Run it independently, or sync with your dealer CRM to eliminate double-keying. We'll check API compatibility and build what's needed to fit your workflow.
We're not trying to sell new services or reach new customers. We're recovering work already identified and discussed with customers who have shown interest.
Your team doesn't log into a new platform. Amber Closer sends SMS and tracks responses. That's it. No new logins, no new systems to learn.
Amber Closer runs independently to identify when amber work is due, automate SMS follow-ups, and track customer responses. Your CRM stays untouched until there's an actual booking.
Every follow-up is logged and timestamped. You have a complete audit trail proving you've done your due diligence—even if the customer doesn't respond.
Once set up, Amber Closer runs automatically. No manual reminders, no missed follow-ups, no guilt. When customers book, the work enters your CRM as normal.
THE SOLUTION
SIMPLE PROCESS
Four simple steps to recover your lost amber revenue automatically. Month one proves the automation and removes advisor workload. Month two is where customers start responding and booking.
TRUST & CONTROL
Amber Closer was built to support genuine aftercare — not marketing activity.
Every decision in the system is shaped around one principle: follow up matters, but restraint matters more.
Amber Closer applies a strict maximum of four SMS messages per amber advisory.
This limit is deliberate. It ensures customers are reminded at appropriate moments, without being chased, pressured, or overwhelmed. Follow-up remains helpful, proportional, and respectful of the customer relationship.
All messages are sent in the context of an existing service interaction, where future work has already been identified and discussed.
Amber Closer does not send promotional campaigns or open-ended reminders. Each follow-up cycle has a clear beginning, a clear purpose, and a clear end.
Once the follow-up sequence is complete, communication stops automatically.
The same rules apply across every site, every advisor, and every customer. There is no ability to increase message frequency, extend follow-up indefinitely, or override limits. This removes individual interpretation and ensures consistency across departments and dealer groups.
Whether you're managing one location or multiple, Amber Closer enforces the same rules everywhere. No per-site configuration, no variance between advisors. Every follow-up follows the same principles—care, not contact. This consistency protects your brand across all dealerships.
This restraint protects both the customer experience and the dealership brand.
Aftersales follow-up should feel like care, not contact. By enforcing clear limits and consistent rules, Amber Closer helps dealerships recover deferred work without increasing risk, damaging trust, or relying on individual judgement.
It is aftercare automation — not marketing automation.
For Aftersales/Operations Directors: Questions about multi-site deployment, audit trails, or centralized management? See our FAQ or book a call to discuss your specific setup.
AmberCloser runs automatically, identifying when amber work is due and contacting customers before, on, and after due dates. This reduces advisor workload, records duty-of-care contact, and recovers lost workshop revenue — without manual chasing.
First 100 dealers get exclusive rates. After that, prices go up.
First 60 Days
FREE
Month 1: Automation
Month 2: Revenue
From Month 3
£147/mo
£269
Save £122/mo
+ £12.50 per ramp
Setup Fee
£497
£2,500
Save £2,003
✓ No contracts • ✓ Cancel anytime • ✓ Results before subscription
Contact us to discuss your requirements.